Cricket Wireless asks customers to “Stuff the Pack”

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Corporate partnership aids The Salvation Army in stocking kids for back to school.

CricketPartnershipCricket Wireless wants to send children back to school equipped for success this year and they’re partnering with The Salvation Army to make it happen. Now through Aug. 13, Cricket is inviting customers to “Stuff the Pack” for kids in need.

If you walk into one of the participating Cricket stores in the western United States, you’ll see a decorated school supply collection bin prominently displayed, encouraging people to give pencils, paper, pens, backpacks, rulers, glue and other school supplies.

“Cricket is so happy to be working with The Salvation Army to give families something to smile about this back to school season,” said Cricket Wireless Marketing Director Wendee Debusk. “The campaign is making employees smile, too! They’re getting so into decorating their collection bins and are really excited about the campaign.”

Donated school supplies will go to The Salvation Army for distribution to children in need at facilities and centers across 12 of the western United States, including Hawaii. Cricket and The Salvation Army are working together to coordinate drop-off events in each major participating sub-market.

“The average family spends over $670 on back-to-school items, according to the National Retail Federation, and we want to be sure to break down that financial barrier for families who are trying to make ends meet,” said Maria Todaro, corporate relations manager for The Salvation Army USA Western Territory. “Partners like Cricket make this possible and we are so grateful that they are extending this generous school supply drive to so many stores on our behalf.”  

Cricket will also provide backpacks for the “Stuff the Pack” initiative to be sure kids have a brand new bag to carry their school supplies to class.

Find a list of participating stores in your area here.

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